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The Use of Social Network Sites to Market E-Government to Citizens

The Use of Social Network Sites to Market E-Government to Citizens
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Author(s): María de Miguel Molina (Universitat Politècnica de València, Spain)and Carlos Ripoll Soler (Universitat Politècnica de València, Spain)
Copyright: 2013
Pages: 10
Source title: Digital Public Administration and E-Government in Developing Nations: Policy and Practice
Source Author(s)/Editor(s): Edward Francis Halpin (Leeds Metropolitan University, UK), David Griffin (Leeds Metropolitan University, UK), Carolynn Rankin (Leeds Metropolitan University, UK), Lakshman Dissanayake (University of Colombo, Sri Lanka)and Nazmunnessa Mahtab (University of Dhaka, Bangladesh)
DOI: 10.4018/978-1-4666-3691-0.ch009

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Abstract

In this chapter, the authors explore the different literature that analyses the application of Social Network Sites (SNSs) in e-government to help government managers to improve citizens' communication and participation. The use of Web 2.0 tools is perceived as a new way of communication not only in the political arena but also on the government level to improve civic engagement, to coproduce public services, and to increase service personalization. Citizens still like traditional communication tools, and it is important not to overload them through SNSs. The authors show possible new trends for future analysis on the application of SNSs.

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