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The Use of Mixed Methods in Organizational Communication Research
Abstract
Most organizational research employs either quantitative or qualitative methods. Furthermore, users of one methodology often dismiss those who use another. The purpose of this report was to describe how researchers could use mixed methods, especially online. Researchers often begin investigations with paradigmatic assumptions or multiple constructs that should lead to mixed methods. However, quantitative methodological assumptions may seem to contradict qualitative methodological assumptions, and scholars have found it easier and quicker to deliver results adopting only one methodology. Additionally, researchers may be resistant because making high quality inferences from mixed methods might seem too demanding. This chapter describes how one researcher grappled with these challenges when using mixed methods off-line. Online technologies contribute to resolving some difficulties more easily.
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