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The Use of Geomarketing to Promote Personal Branding: Make Your Mark as a Teacher in the Territory of Internet

The Use of Geomarketing to Promote Personal Branding: Make Your Mark as a Teacher in the Territory of Internet
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Author(s): Gersón Beltrán López (Universitat de València, Spain)
Copyright: 2019
Pages: 13
Source title: Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-7116-2.ch066

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Abstract

This document aims to show how teachers can make their mark in the territory through the appropriate use of their personal brand and geomarketing techniques, with the example of the author, and how this methodology can be transferred to students in their connection with the professional world. It is a process of structuring and decentralization of personal branding in the territory, linking physical space with online space and where geography acquires a new integral dimension through SoLoMo methodology (Social, Local, and Mobile).

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