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The Use and Management of Public Information in Social Media: A Case Study of Town and City Councils Throughout Andalusia on Twitter, Facebook, and YouTube
Abstract
The increase of political disaffection in Spain, as is occurring in many western democracies across the world, coincides with a growing vindication of democracy on the part of the citizenry, which translates to a demand for more governmental transparency and access to information. With this in mind, this chapter explores the availability of information in local public administrations on social media. The study analyses the presence of town and city councils throughout Andalusia on Twitter, Facebook, and YouTube, examining how these media are managed and their effects, by studying the content and resources provided to the citizens for interacting with the institutions. The results revealed that although the selected councils tried to adopt these new information channels, they are still far from taking full advantage of the possibilities the new technologies could provide.
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