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The Usage and Applications of Mobile Apps
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Author(s): Varsha Jain (Mudra Institute of Communications, India)and Vijay Viswanathan (Northwestern University, USA)
Copyright: 2015
Pages: 14
Source title:
Encyclopedia of Mobile Phone Behavior
Source Author(s)/Editor(s): Zheng Yan (University at Albany, State University of New York, USA)
DOI: 10.4018/978-1-4666-8239-9.ch100
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Abstract
Smartphone use has increased exponentially across all countries; it has become an integral part of people's lives. Application use has been accelerated because apps empower individuals with information and help brands in reducing costs. The world is witnessing a mobile revolution as more than $10 billion is spent on mobile campaigns. In this article, the authors have explained important aspects of usage of mobile apps, apps usage with other media platforms, mobile apps and messaging, mobile apps and gaming, mobile apps and shopping, mobile apps and marketing, mobile apps and researching, mobile apps and advertising, challenges and opportunities of mobile apps, and the future of mobile apps.
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