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The Status of Digital Culture in Public Relations Research in Turkey: An Analysis of Published Articles in 1999-2017
Abstract
As the number of internet users has increased, communication scholars have started to pay attention to the internet applications, and the research related to digital content has increased in the field of public relations. However, there is no systematic literature review about public relations research related to digital content in Turkey. Therefore, this chapter analyzes this topic through content analysis of published articles between 1999 and 2017. Findings suggest that even if the number of articles has increased in the field of public relations in Turkey, future research needs to go further and examine different research topics, apply different theoretical frameworks, provide balance in methodological approaches, and use various sample types.
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