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The Sport Metaverse: A Deep Dive into the Transformation of Sports Events
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Author(s): Jaswinder Singh (Chitkara University, India), Rupinder Singh (Chitkara University, India)and Jaskirat Singh (Chitkara Business School, Chitkara University, India)
Copyright: 2025
Pages: 16
Source title:
Internationalization of Sport Events Through Branding Opportunities
Source Author(s)/Editor(s): Jaskirat Singh Rai (Chitkara Business School, Chitkara University, India), Maher N. Itani (College of Business Administration, Ajman University, UAE)and Amandeep Singh (Chitkara Business School, Chitkara University, India)
DOI: 10.4018/979-8-3693-4038-7.ch007
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Abstract
The rapidly emerging socio-economic space of the metaverse, a continuous, persistent, real-time virtual environment, offers an innovative chance to reshape live sports spectacles. The Sport Metaverse goes beyond traditional physical space restricted by geographical coordinates, giving viewers opportunities to watch matches regardless of their location. With virtual platforming technology, the view of the audience becomes a first-person view, and the audience is almost in the field or court or track with their own bodies. Doing so not only makes game viewing more engaging but also brings fans closer to their preferred teams as well as individual athletes. In this chapter various comparisons of methodological for Research in the sport metaverse, different applications, issues and existing systems have been discussed and examined.
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