The Societal Dynamics Unravelling the Impact of Social Media

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Author(s): Abhijit Chandratreya (SCES's Indira Institute of Management, Pune, India)
Copyright: 2025
Pages: 22
Source title: Challenges for Digital Citizenship and Ethics: Social Media, Deep Fakes, and Virtual Communities
Source Author(s)/Editor(s): Maja Pucelj (EMUNI University, Slovenia)and Rado Bohinc (EMUNI University, Piran, Slovenia)
DOI: 10.4018/979-8-3693-7914-1.ch002

Keywords: Engineering Science Reference / Human-Computer Interaction / Interactive Technologies / Media & Communications

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Abstract

The chapter titled “The Societal Dynamics: Unravelling the Impact of Social Media” investigates the influence of social media on contemporary society. It examines the ramifications of social media platforms on various facets of human interaction, communication, and behavior. key themes such as digital identity construction, online activism, misinformation dissemination, and the commodification of attention. By exploring these dynamics, it elucidates the intricate interplay between technological advancements and societal shifts, shedding light on the complexities of navigating the digital landscape in the 21st century.

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