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The Role of Supply Chain Control Towers in Facilitating Sustainable Supply Chain Management Practices
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Author(s): Mohamed Salah El Din (Majan University College, Oman), Reason Masengu (Middle East College, Muscat, Oman)and Yongmei Bentley (University of Befordshire, UK)
Copyright: 2023
Pages: 18
Source title:
Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future
Source Author(s)/Editor(s): Reason Masengu (Middle East College, Muscat, Oman), Stanilas Bigirimana (Africa University, Zimbabwe), Option Takunda Chiwaridzo (University of Science and Technology Beijing, Beijing, China), Ruzive Bensson (Modern College of Business and Science, Oman)and Christina Blossom (Middle East College, Oman)
DOI: 10.4018/979-8-3693-0019-0.ch016
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Abstract
Sustainable supply chain management (SSCM) has become a critical consideration for businesses across various industries, driven by customer demand, pressure from interest groups, potential cost savings, enhanced reputation, and brand recognition. However, despite the benefits of implementing SSCM practices, the implementation process can be challenging and costly. A supply chain control tower (SCCT) is a critical technology for achieving collaboration among supply chain participants and providing real-time visibility across the end-to-end supply chain operations. In this book chapter, the authors undertake a literature review to explore the potential of supply chain control towers to support the adoption of SSCM and overcome associated challenges while highlighting potential sustainability gains. The aim is to identify the benefits of using supply chain control towers to facilitate sustainable practices and provide recommendations for organizations to maximize the benefits of control towers in enhancing sustainability performance.
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