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The Role of Specific Human Capital in Entrepreneurial Ecosystems: A Case Study of Oriental Selection's Digital Transformation
Abstract
By analyzing the case of Oriental Selection (Dongfang Zhenxuan), this paper discusses the key role of specific human capital in the entrepreneurial ecosystem in the digital era. The specific human capital represented by Dong Yuhui, through his personal charisma and innovation ability, has successfully promoted the strategic transformation of New Oriental and helped the enterprise make new market breakthroughs under the background of the “double-decrease” policy. Combining the theory of specific human capital and the theory of corporate ecological niche, the study elaborates the core role of specific human capital in rebranding, digital transformation and market expansion. The results show that specific human capital not only enhances the innovation ability and market competitiveness of enterprises, but also promotes the sustainable development of enterprises in the digital era.
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