IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

The Role of Media in Perpetuating or Obstructing Gender Equality in the Context of Developing World

The Role of Media in Perpetuating or Obstructing Gender Equality in the Context of Developing World
View Sample PDF
Author(s): Prabartana Das (Jadavpur University, India)
Copyright: 2019
Pages: 11
Source title: Gender and Diversity: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-6912-1.ch036

Purchase

View The Role of Media in Perpetuating or Obstructing Gender Equality in the Context of Developing World on the publisher's website for pricing and purchasing information.

Abstract

Media engineers subtle ways in which gender bias can persist in society and ensures the perpetuation of women subjugation in the society. In this chapter I want to excavate the various factors which contributes to the augmentation of gender biases by the media and how the media in developing countries strengthens the cause patriarchy masquerading in the façade of preserving traditions and customs? I also intend to unravel how perennial problems like illiteracy and abject poverty further dents the project of women empowerment and how deeply entrenched patriarchal values manipulate the media to withhold emancipation in true sense. How women even after being qualified suffers from several negative effects undermining her own status? It will also be interesting to delve into the ways in which gendered media is far more subversive and ubiquitous in the developing world than developed world. And lastly how the gender bias in media can be curbed in the light of social and political awakening in women in particular and the development of human ingenuity and consciousness in general.

Related Content

Karleah Harris, Nikkita Jackson, Jonathan Trauth. © 2024. 24 pages.
DuEwa M. Frazier. © 2024. 25 pages.
Nick Seifert. © 2024. 22 pages.
Wyletta S. Gamble-Lomax. © 2024. 22 pages.
Rondrea Danielle Mathis. © 2024. 27 pages.
Surjit Singha. © 2024. 26 pages.
Catherine Saunders. © 2024. 21 pages.
Body Bottom