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The Role of Leadership in Cultivating a Responsible Collective Creative Work Environment

The Role of Leadership in Cultivating a Responsible Collective Creative Work Environment
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Author(s): Alphonce Tavona Shiri (University of Kwazulu-Natal, South Africa)
Copyright: 2017
Pages: 24
Source title: Collective Creativity for Responsible and Sustainable Business Practice
Source Author(s)/Editor(s): Ziska Fields (University of KwaZulu-Natal, South Africa)
DOI: 10.4018/978-1-5225-1823-5.ch005

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Abstract

This chapter examines the concept of collective creativity in the work environment and in particular the manufacturing sector in Gweru, Zimbabwe. The chapter analyzes the role of a leader in fostering a work climate that cultivates collaborative efforts by followers in creating new ideas and for the sustainability of business operations. Literature relating to leadership role in enhancing sustainable and responsible collective creativity is reviewed. The chapter adopted a quantitative approach in which a survey questionnaire was pilot tested to assess the clarity of the questions on the questionnaire and test the internal consistency of the questions. A pilot test of the situational outlook questionnaire (SOQ) was conducted on 20 respondents in the manufacturing industry to assess the questions for clarity and internal consistency. The final survey questionnaire was distributed to 60 employees in the manufacturing sector in Gweru, Zimbabwe. The items on the questionnaire were rated on a 5 point Likert scale. Data was analysed using SPSS version 23. Data was analysed to determine the correlations between the independent variables and dependent variables. Transformational leadership constructs, namely idealised influence, intellectual stimulation, inspirational motivation and individualised consideration constituted leadership independent variables. Analysis of research data reveals that high performance is related to sustainable business practices such as the creation of environmentally friendly and affordable products. Unethical business practices are found to be negatively related to business performance and collective creativity. Analysis of the data revealed a positive correlation between individualised consideration construct of transformational leadership and ideal support (r=.527, p=.001) and a positive correlation between individualised consideration and openness (r=.343, p<.001), and a positive correlation between individualised consideration and involvement (r=.123, p<.001) This means that when a leader displays support through taking into consideration the individual needs of his or her followers, subordinates feel that the leader is encouraging them to participate in company activity and increase their perception of an involving climate. Acts of leadership support also stimulate subordinate views of an open forum where they can contribute to collective creativity within the organisation.

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