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The Role of Gamification in Fostering a Culture of Innovation in Pharma and Medical Device Companies
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Author(s): Rúben Campanacho (ISLA Santarém, Portugal), Stéphanie Monteiro (Instituto Superior Técnico, Portugal)and Ricardo Marcão (ISLA Santarém, Portugal)
Copyright: 2025
Pages: 24
Source title:
Design, Development, and Deployment of Cutting-Edge Medical Devices
Source Author(s)/Editor(s): Ricardo Pateiro Marcão (ISLA Santarém, Portugal)and Stéphanie Coelho Monteiro (Institute for Systems and Robotics, Portugal)
DOI: 10.4018/979-8-3693-8598-2.ch011
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Abstract
Gamification has emerged as a powerful strategy to drive innovation and cultivate a culture of continuous improvement within organizations. By integrating game design elements into non-game contexts, organizations can enhance motivation, engagement, and creativity among employees. This paper explores the multifaceted role of gamification in fostering innovation, covering foundational concepts, psychological underpinnings, practical applications, challenges, and future trends. Through an analysis of case studies and best practices, we highlight how gamification can transform organizational practices, motivate employees, stimulate creativity, and drive meaningful innovation.
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