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The Role of Digital Media for Green Awareness and Vital Impact on Sustainable Development Goals: A Study on Green Influencers

The Role of Digital Media for Green Awareness and Vital Impact on Sustainable Development Goals: A Study on Green Influencers
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Author(s): Cristina Raluca Gh. Popescu (University of Bucharest, Romania & The Bucharest University of Economic Studies, Romania)and Seda Yıldırım (Tekirdag Namik Kemal University, Tekirdag, Turkey)
Copyright: 2026
Pages: 32
Source title: Impacts of Digital Maturity and Digital Ecosystems on Sustainable Development Goals
Source Author(s)/Editor(s): Cristina Raluca Gh. Popescu (University of Bucharest, Romania & The Bucharest University of Economic Studies, Romania)
DOI: 10.4018/979-8-3373-3700-5.ch002

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Abstract

In the 21st century, digital transformation and sustainable transformation have started an era that sheds light on the future. The development of digitalization has become an important tool in the realization of sustainable development goals. One of the first areas affected by digital transformation is the media sector. Unlike traditional media, digital media has become an information platform that gives an active role to all users and parties. It is thought that digital media is more effective for sustainability and environmental awareness. On the other hand, individuals and consumers also receive help from digital media for a sustainable lifestyle. This study aims to discover how effective digital media tools are in creating environmental awareness. In this study, green influencers with open and accessible accounts will be examined to determine how much they guide users towards a sustainable lifestyle.

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