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The Role of Data-Driven Marketing Strategies in Sustainable Insurance
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Author(s): Prerna Mehta (G.D. Rungta College of Science and Technology, Bhilai, India)
Copyright: 2026
Pages: 32
Source title:
Harnessing Data Science for Sustainable Insurance
Source Author(s)/Editor(s): Gagan Kukreja (College of Business Administration, University of Bahrain, Bahrain), Ayben Koy (Fenerbahçe University, Turkey), Pooja Kansra (Mittal School of Business, Lovely Professional University, India), Diksha Verma (Chandigarh Business School of Administration, Landran Mohali, India)and S.L. Gupta (Birla Institute of Technology, India)
DOI: 10.4018/979-8-3373-1882-0.ch017
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Abstract
In the rapidly evolving insurance landscape, data-driven marketing strategies have emerged as a powerful tool for enhancing customer engagement, optimizing resources, and fostering sustainability. This chapter will explore how insurers can leverage data analytics to not only improve their marketing efforts but also drive sustainable practices within their organizations. By emphasizing customer-centricity, operational efficiency, and environmental responsibility, this chapter aims to provide insights into the intersection of marketing, data analytics, and sustainable insurance practices.
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