The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
The Role of Cultural Dynamics in the Digital Age
Abstract
This chapter introduces the role of cultural dynamics in the digital age, thus explaining the theoretical and practical concepts of organizational culture, cultural values and belief systems, material culture and artifacts, language and communication systems, cultural interpenetration, deterritorialization, cultural pluralism, and hybridization; the categorization of cultural dimensions; and the application of cultural dynamics in the modern business world. Cultural influences are changing dramatically as cultures are no longer dependent on local resources to formulate their characteristic tastes, preferences, and behavior and are increasingly linked across vast geographic distances by modern communication media. Membership in a culture adapts to new cultural contexts while transporting elements of one culture to another. As membership in a culture becomes increasingly transitional, unique elements are less clearly demarcated or distinctive. Understanding the role of cultural dynamics in the digital age will significantly enhance organizational performance and achieve business goals in global business environments.
Related Content
|
Riann Singh, Shalini Ramdeo.
© 2023.
26 pages.
|
|
Fred Moonga, Trevor Sichombo, Siwa Irene Mwene, Richard Mweemba.
© 2023.
18 pages.
|
|
Zeinab Asef Arees.
© 2023.
16 pages.
|
|
Anand Jha, Namita Saxena, Suhel Ahmed Khan, Manoj Kr. Niranjan.
© 2023.
31 pages.
|
|
Muhammad Faisal Sultan, Imam Uddin, Muhammad Asif, Asim Rafiq.
© 2023.
9 pages.
|
|
Muhammad Faisal Sultan, Sadia Khurram Shaikh, Aamir Firoz Shamsi, Ghazala Shaukat.
© 2023.
11 pages.
|
|
Anita Damenshie-Brown, Kingsley Ofosu-Ampong.
© 2023.
24 pages.
|
|
|