The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
The Role of AI-Driven Decision Support Systems (DSS) in Enhancing Organizational Performance: A Qualitative Study of Morocco's Automotive Industry
|
|
Author(s): Sara Mantouzi (The National School of Business and Management of Casablanca, Hassan II University, Morocco)and Said Youssef (The National School of Business and Management of Casablanca, Hassan II University, Morocco)
Copyright: 2026
Pages: 26
Source title:
Transparency in AI-Assisted Management Decisions
Source Author(s)/Editor(s): Abdelfattah Jamal (Cadi Ayyad University, Morocco), Karima Aissaoui (Mohammed First University, Morocco), Lhoussaine Alla (Sidi Mohamed Ben Abdellah University, Morocco), Bouchra Alj (Hassan II University, Morocco)and Badr Bentalha (Sidi Mohammed Ben Abdellah University, Morocco)
DOI: 10.4018/979-8-3373-1737-3.ch012
Purchase
|
Abstract
The rapid advancement of Artificial Intelligence (AI) necessitates its integration into decision-making, particularly through AI-driven Decision Support Systems (DSS). These systems enhance efficiency, automate analytical tasks, and provide predictive insights to improve decision accuracy. This chapter examines the impact of AI-powered DSS within Morocco's automotive industry, a sector marked by rapid growth, increasing data complexity, and evolving market dynamics. Using a qualitative methodology, the study analyzes interviews with DSS users, employing Nvivo for thematic analysis, word frequency mapping, and cross-tabulation. Findings indicate that AI-enhanced DSS improve resource allocation, organizational responsiveness, and innovation capacity, strengthening overall performance and competitiveness. By contributing to AI-driven business transformation discourse, this chapter highlights AI's role in fostering industrial competitiveness. Future research should explore AI's long-term implications and conduct cross-sectoral analyses to refine AI-driven decision-making frameworks.
Related Content
|
Frederic Andres.
© 2027.
14 pages.
|
|
Kalsoom Safdar, Khairul Najmy Abdul Rani, Mohd Aminudin Jamlos, Siti Julia Rosli, Muhammad Usman Younus, Zanab Safdar.
© 2027.
27 pages.
|
|
Bani Adam, Binastya Anggara Sekti, Muhammad Adi Zacky Zahran.
© 2027.
24 pages.
|
|
Swetha Margaret T. A., Renuka Devi D..
© 2027.
31 pages.
|
|
Maurice Saluschke, Michael Schulz.
© 2027.
30 pages.
|
|
Mirjam Sepesy Maučec, Gregor Donaj.
© 2027.
16 pages.
|
|
Jorge A. Ruiz-Vanoye, Ocotlan Diaz-Parra, Ricardo A. Barrera-Cámara, Alejandro Fuentes-Penna, Francisco R. Trejo-Macotela, Jaime Aguilar-Ortiz, Eric Simancas-Acevedo.
© 2027.
21 pages.
|
|
|