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The Role of AI and Machine Learning in Neuromarketing: Innovative Tools for Predicting and Shaping Consumer Behavior
Abstract
Artificial Intelligence (AI) and Machine Learning (ML) techniques are turning into a revolution in the growth of neuromarketing field and various advanced techniques that can engage the customer and provide better insights. Starting with an analysis of these technologies and their significance in the marketing context of the environment, this chapter introduces neuromarketing's applications of AI and ML. Together with the instruments and stages relevant to neuromarketing investigation, it considers the technological background, such as neural nets, deep learning, and predictions. The chapter also briefly considers practical applications also, illustrating how artificial intelligence and machine learning assess buyer behaviour and develop suitable marketing strategies and optimise customers' experiences. The campaigns mentioned and the creative planning or the specific activities that are applied are presented to the readers through perceptible case studies.
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