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The Relationship Between Humanity Versus Artificial Intelligence Trust and Personality and Locus of Control
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Author(s): Muskan Singh (Graphic Era University, India), Sachin Ghai (Graphic Era University, India)and Rajat Sharma (Graphic Era University, India)
Copyright: 2024
Pages: 14
Source title:
Robo-Advisors in Management
Source Author(s)/Editor(s): Swati Gupta (Chitkara University, India), Sanjay Taneja (Graphic Era University (Deemed), India), Vijay Kumar (Chaudhary Ranbir Singh University, India), Ercan Ozen (Usak University, Turkey)and Luan Vardari (University "Ukshin Hoti" Prizren, Kosovo)
DOI: 10.4018/979-8-3693-2849-1.ch016
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Abstract
As artificial intelligence (AI) becomes increasingly prevalent in various applications, understanding the factors influencing trust in AI-based systems is crucial. This study explores the impact of personality traits, specifically the Big Five Inventory traits and locus of control (LOC), on trust behavior in the context of a decision-making card game involving AI-based algorithms. The findings reveal that LOC plays a pivotal role in influencing trust concordance and ratings, independent of BFI traits. Openness, a BFI trait, influenced reaction time specifically for suggestions from human sources. These results underscore the significance of LOC in shaping trust dynamics, extending beyond traditional personality dimensions. The study highlights how individuals, based on their LOC, make decisions about whom to trust, be it human or AI. These paper contribute to a better understanding of the nuanced factors influencing trust in AI-based algorithms, emphasizing the importance of considering personality characteristics in designing and implementing such systems.
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