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The Qualitative Exploratory Study: A Necessary Prerequisite to the Quantitative Study
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Author(s): Fatima Zahra Benbrahim (National School of Business and Management, Morocco), Youness Frichi (High School of Technology, Morocco), Abdelhay Benabdelhadi (National School of Business and Management, Morocco)and Fouad Jawab (High School of Technology, Morocco)
Copyright: 2024
Pages: 30
Source title:
Data Collection and Analysis in Scientific Qualitative Research
Source Author(s)/Editor(s): Badr Bentalha (National School of Business and Management, Sidi Mohammed Ben Abdellah University, Morocco)and Lhoussaine Alla (Sidi Mohamed Ben Abdellah University, Morocco)
DOI: 10.4018/979-8-3693-8689-7.ch003
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Abstract
It is no longer to be demonstrated that research in management sciences is characterized by a paradox linked to the various choices that the researcher is required to make. These choices are closely related to the type of research and how it is conducted, and is based on a well-defined epistemology and methodology. An elucidation of these epistemological and methodological assumptions proves to be a necessity to assist researchers in controlling the research process and defining the process of knowledge construction. This chapter examines the epistemological foundations of research, focusing on realistic paradigms and the theory of knowledge. It also explores various methodological approaches. The attention, in this chapter, is particularly focused on the mixed methodological approach, which combines qualitative and quantitative methods. Through understanding these epistemological and methodological aspects, the researcher is better prepared to make choices, and consequently, to contextualize the research and critically evaluate its implications.
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