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The Power of Social Media in Internationalizing Sports Events
Abstract
In the current scenario, the importance of social media has increased in sport. Sport players, leagues and teams have social media accounts on various social media platforms. The motive of leagues, teams, or players is to engage their fans on social media, so they can provide each and every important information in no time to their fans. Fans also follow their favourite players on social media, interact with them and enjoy the latest information posted by them. Due to the increase and use of social media now the distance between the teams and their fans have also reduced. In this time, it is essential to examine the role of social media in sports. How the team and players attract and engage their fans on social media and get the benefits from sponsors is essential to investigate. This study demonstrates how social media breaks the regional boundaries and creates the global sport community. For this, the study examines the functions, communications and fan engagement strategies of teams, leagues or players on social media
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