The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
The Power of Immersion: Ethnography's Unique Contribution to Qualitative Research
|
|
Author(s): Imane Loulidi Mafhoum (ENCG, Sidi Mohamed Ben Abdellah University, Fes, Morocco), Nabil Belmekki (Moulay Ismail University of Meknes, Morocco)and Daoud Miloud (ENCG, Sidi Mohamed Ben Abdellah University, Fes, Morocco)
Copyright: 2024
Pages: 28
Source title:
Data Collection and Analysis in Scientific Qualitative Research
Source Author(s)/Editor(s): Badr Bentalha (National School of Business and Management, Sidi Mohammed Ben Abdellah University, Morocco)and Lhoussaine Alla (Sidi Mohamed Ben Abdellah University, Morocco)
DOI: 10.4018/979-8-3693-8689-7.ch006
Purchase
|
Abstract
This chapter advocates for the distinctive role of ethnography in qualitative research. It contends that the immersive nature of ethnography provides valuable insights into human behavior and social dynamics, surpassing other research methods. Ethnography's strong theoretical foundation, combined with deep community involvement, allows researchers to access nuanced aspects of social life that are often left unsaid. The research challenges the simplified perception of ethnography as purely sociological and demonstrates its diverse applications across fields such as education and business. A case study from Morocco illustrates ethnography reveals employee experiences within private institutions by capturing authentic and context-specific data. Furthermore, this research acknowledges the ethical complexities associated with ethnographic work and emphasizes the importance of balancing subjectivity with rigor. Finally, it explores the future potential of integrating digital tools to enhance data collection and engagement in ethnographic research.
Related Content
|
P. V. Naveen, A. Poongodi.
© 2026.
24 pages.
|
|
Sathya Selvaraj Sinnasamy, S. Kamaleswari, U. Surendar, Biswaranjan Senapati, B. Vaidianathan, M. Gandhi.
© 2026.
14 pages.
|
|
B. Aarthi, A. Smruthi, Pamireddy Thanishka, G. Sakthi Prasanna, P. Mahendran.
© 2026.
18 pages.
|
|
R. Radhika, A. Muthukumaravel.
© 2026.
24 pages.
|
|
R. Regin, K. Lalith Reddy, R. Sanjay Narayanan, Y. Likhith Srinivas, R. Steffi, S. Saranya, S. R. Saranya.
© 2026.
26 pages.
|
|
R. Saranya, S. Silvia Priscila.
© 2026.
20 pages.
|
|
Manjunath Singh H., R. Tanuja.
© 2026.
28 pages.
|
|
|