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The Online Platform Economy as an Entrepreneurship-Based Strategy for Value Creation: Some Considerations
Abstract
The Online Platform Economy (OPE) is a part of the Gig Economy defined by the hiring of temporary and highly-flexible workers (freelancers and independent contractors) instead of full-time employees to perform tasks (“gigs”), as well as by using 4G and 5G ICTs-based technologies for crowdwork, crowdvoting, and crowdsolving. These online platform businesses provide businesses and consumers access to low-cost, on-demand labor. But gig workers' experiences are more complex, as they have access to very flexible, potentially autonomous work. They also deal with challenges caused by the nature of the work, its precariousness, and their relationships with online platforms. This chapter studies OPEs and the Gig Economy. The author defines the concept of the Gig Economy and its importance, and analyzes it through a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Then, the OPE, as a digital value creator, is studied. The chapter includes perspectives and conclusions.
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