IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

The Normative Grounding of Social Responsibility in African Emerging Markets: A Setho Ethics Approach

The Normative Grounding of Social Responsibility in African Emerging Markets: A Setho Ethics Approach
View Sample PDF
Author(s): Khali Mofuoa (Charles Sturt University, Australia)
Copyright: 2019
Pages: 20
Source title: Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-6192-7.ch026

Purchase

View The Normative Grounding of Social Responsibility in African Emerging Markets: A Setho Ethics Approach on the publisher's website for pricing and purchasing information.

Abstract

In African emerging markets (AEMs), the prevailing notions of social responsibility (SR) are based chiefly on Western ethics. Even discussions of corporate social responsibility (CSR) have, more often than not, been couched in the similar manner. Consequently, the field of CSR in AEMs is largely unaware of Setho ethics that for it are germane as a basis for thinking and talking about SR. In this chapter, the author proposes Setho ethics rooted in Botho, which sees the communal, interdependence and interrelatedness of beings, as an alternative vision of CSR in AEMs. In fact, people in Sub-Saharan Africa (SSA) see themselves in a symbiotic relationship with society, a point well-articulated by Mbiti (1969, p. 24) thus, “I am because you are, and since we are, therefore I am”. This African view through the Setho ethics lenses generates a different notion of an ideal SR of business to society worth illuminating in the CSR discourse today.

Related Content

Edward Mudzimba, Fainos Chokera, Mercy Dube. © 2024. 23 pages.
Ricardo Jorge Silva, Paulo Botelho Pires, Catarina Delgado, José Duarte Santos. © 2024. 24 pages.
Veronika Keller, Ida Ercsey. © 2024. 20 pages.
Ana Isabel Canavarro, Susana Cristina Santos, Joana Vagaroso Tiago. © 2024. 8 pages.
Gonzalo Díaz Meneses, Sol Castellanos Pérez Lasala, Maica Amador-Marrero. © 2024. 28 pages.
Jamie Neil Coles. © 2024. 19 pages.
Edna Mngusughun Denga. © 2024. 20 pages.
Body Bottom