The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
The Mobile Presidential Election
|
|
Author(s): Ramona McNeal (University of Northern Iowa, USA)and Lisa Dotterweich Bryan (Walden University, USA)
Copyright: 2015
Pages: 11
Source title:
Encyclopedia of Mobile Phone Behavior
Source Author(s)/Editor(s): Zheng Yan (University at Albany, State University of New York, USA)
DOI: 10.4018/978-1-4666-8239-9.ch081
Purchase
|
Abstract
The Internet has been incorporated into political campaigns for a number of purposes including making direct appeals to citizens through the Internet to vote, volunteer their time or donate money. An important question is can the Internet be utilized to increase voter turnout? The Internet has been found to hold the most promise in increasing turnout when it is used to facilitate get-out-the-vote (GOTV) drives. The purpose of this article is to determine what the impact of including smartphones into a GOTV effort may have on voter turnout. To explore this question, voter turnout strategies were examined for the 2008 and 2012 U.S. presidential elections. The findings suggest that when smartphones are used as part of a mobilizing effort, they can help increase voter turnout. Nevertheless the findings also suggest that whether these GOTV drives increase turnout is dependent on which voters are targeted by mobilizing activities.
Related Content
|
Maja Pucelj, Matjaž Mulej, Anita Hrast.
© 2024.
29 pages.
|
|
Hemendra Singh.
© 2024.
26 pages.
|
|
Nestor Soler del Toro.
© 2024.
27 pages.
|
|
Pablo Banchio.
© 2024.
18 pages.
|
|
Jože Ruparčič.
© 2024.
26 pages.
|
|
Anuttama Ghose, Hartej Singh Kochher, S. M. Aamir Ali.
© 2024.
28 pages.
|
|
Bhupinder Singh, Komal Vig, Pushan Kumar Dutta, Christian Kaunert, Bhupendra Kumar Gautam.
© 2024.
23 pages.
|
|
|