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The Metaverse Touchdown Revolutionizing Sporting Events
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Author(s): Atul Kumar (Department of Computer Science, R.G.M. Government College, Joginder Nagar, India)
Copyright: 2025
Pages: 24
Source title:
Internationalization of Sport Events Through Branding Opportunities
Source Author(s)/Editor(s): Jaskirat Singh Rai (Chitkara Business School, Chitkara University, India), Maher N. Itani (College of Business Administration, Ajman University, UAE)and Amandeep Singh (Chitkara Business School, Chitkara University, India)
DOI: 10.4018/979-8-3693-4038-7.ch010
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Abstract
The emergence of the metaverse, an immersive virtual space, presents a revolutionary shift for the sporting world. This chapter explores the potential impact of the metaverse on sporting events, examining its influence on fan engagement, athlete performance, and the overall sports industry. The chapter reviews existing literature on the metaverse, virtual reality (VR) applications in sports, and the evolving landscape of fan experience. It then analyzes the potential benefits and challenges associated with integrating the metaverse into sporting events. Case studies also presented related to sports organizations. Finally, the chapter proposes areas for further research and concludes by highlighting the transformative potential of this technology for the future of sports.
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