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The Manager From Leader to Institutional Entrepreneur, Influencer, or Sustainability Activist
Abstract
This chapter aims to address the role of institutional entrepreneurs of sustainability exercised by the manager in the organization, and in society, from within it. To this end, the theoretical concepts of Organizational Institutionalism are applied. The institutionalization of sustainability in organizations, understood as the acceptance, inclusion and cultural and operational dissemination of these values, alters the role of managers. Its influence may transcend the organization, which may imply that the manager adopts an active role in championing, promoting and facilitating changes that may break with the dominant institutional logic in society. This may even be reflected in the professional and personal commitments assumed, in the acceptances, values, culture and behaviors shared and disseminated. Several current examples are presented by managers who could play this active role as influencers, or even as social activists for sustainability.
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