The Luxury Fashion Market in Russia: Evolution and Future Opportunities

View Sample PDF

Author(s): Cesare Amatulli (University of Bari, Italy), Matteo De Angelis (LUISS University, Italy), Irina Bugakova (LUISS University, Italy), Emanuela Stagno (LUISS University, Italy)and Gianluigi Guido (University of Salento, Italy)
Copyright: 2016
Pages: 24
Source title: Handbook of Research on Global Fashion Management and Merchandising
Source Author(s)/Editor(s): Alessandra Vecchi (London College of Fashion, U.K.)and Chitra Buckley (London College of Fashion, U.K.)
DOI: 10.4018/978-1-5225-0110-7.ch027

Keywords: Business & Management / Business Science Reference / Management Science

Purchase

View The Luxury Fashion Market in Russia: Evolution and Future Opportunities on the publisher's website for pricing and purchasing information.

Abstract

The aim of this chapter is to provide an overview of the luxury fashion goods market in Russia in order to help international brands develop appropriate retail strategies. Russia is one of the so-called “emerging markets” and offers several opportunities for fashion companies. The chapter examines the historical and economic situation of Russia in order to explain the efforts being made by companies currently operating in this market. This chapter largely relies on theories from the field of distribution and retail management, applying them to the Russian luxury fashion market in order to better understand the strategies currently in use by both local and international actors. Potential opportunities that may arise in the Russian luxury fashion market in the near future are analyzed. The chapter is useful for managers of international luxury fashion companies who are interested in understanding the evolution of this market in order to enter it.

The IRMA Community

Research IRM

The Luxury Fashion Market in Russia: Evolution and Future Opportunities

Purchase

Abstract

Related Content

IRMA Sponsors