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The Intricacies of Women's Involvement in Rural Family Businesses: A Focus on Micro and Small Enterprises (MSEs)

The Intricacies of Women's Involvement in Rural Family Businesses: A Focus on Micro and Small Enterprises (MSEs)
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Author(s): Koppala Venugopal (Aditya Institute of Technology and Management, India)and Astha Sharma (Narsee Monjee Institute of Management Studies, India)
Copyright: 2025
Pages: 22
Source title: Empowering Women Through Rural Sustainable Development and Entrepreneurship
Source Author(s)/Editor(s): Gül Erkol Bayram (Sinop University, Turkey), Ali Turan Bayram (Sinop University, Turkey)and Melike Sak (Selcuk University, Turkey)
DOI: 10.4018/979-8-3693-6572-4.ch017

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Abstract

The aim of this study was to investigate factors influencing women's participation in rural family businesses in Srikakulam district, Andhra Pradesh, employing a descriptive design with mixed methods. Primary data was gathered through a convenience sampling approach using a cross-sectional survey method, utilizing a 5-Scale Likert questionnaire. Machine learning techniques including classification, clustering, PCA, and rank analysis were applied for comprehensive data analysis. Results highlighted significant influences such as gender roles, family support, financial constraints, cultural norms, and health issues affecting women's absenteeism in business activities. Based on these findings, recommendations include fostering supportive policies, enhancing financial accessibility, challenging cultural stereotypes, and promoting health awareness among rural women entrepreneurs. Addressing these factors can potentially enhance women's involvement and mitigate absenteeism, contributing to the economic empowerment and sustainable development of rural communities.

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