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The Integration of Artificial Intelligence for Diversity, Equity, and Inclusion Markeitng
Abstract
The rapid integration of artificial intelligence (AI) into marketing decision-making has significantly transformed how organizations design strategies, engage with consumers, and communicate brand values. Beyond enhancing efficiency and predictive accuracy, AI now shapes the cultural and ethical dimensions of marketing by influencing representation, inclusivity, and fairness. This chapter explores the opportunities, challenges, and implications of AI-driven decision-making for advancing diversity, equity, and inclusion (DEI) in marketing, positioning inclusivity not as a peripheral concern but as a central principle of sustainable business practices.
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