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The Integration of AI With IoT for Personalized In-Store Experiences in the Experience Economy
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Author(s): Rohit Yadav (IILM University, Greater Noida, India), Geshwaree Huzooree (Edinburgh Napier University, UK)and Mohit Yadav (O.P. Jindal Global University, Haryana, India)
Copyright: 2025
Pages: 20
Source title:
Leveraging AI-Powered Marketing in the Experience-Driven Economy
Source Author(s)/Editor(s): Rhytheema Dulloo (Hindustan Institute of Technology and Science, India), Anand Kurian (University of Exeter Business School, UK), Minja Bolesnikov (Swiss School of Business and Management, Switzerland), Ilse Struweg (University of Johannesburg, South Africa)and Kaliyan Mathiyazhagan (Thiagarajar School of Management, India)
DOI: 10.4018/979-8-3693-9561-5.ch009
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Abstract
This chapter explores the integration of Artificial Intelligence (AI) and the Internet of Things (IoT) in retail, collectively referred to as AIoT, and its transformative impact on in-store customer experiences. By combining AI's ability to personalize customer interactions with IoT's capacity to connect and optimize physical environments, retailers can enhance engagement, improve operational efficiency, and create seamless, data-driven shopping experiences. The chapter examines AIoT's role in driving personalized retail experiences, its impact on customer behavior, and the technological innovations shaping future trends. It also discusses challenges and ethical considerations, including data privacy, cybersecurity, and algorithmic fairness. Ultimately, AIoT is positioned to revolutionize retail in the Experience Economy, offering significant opportunities for innovation and competitive advantage. The chapter concludes with recommendations for retailers to leverage AIoT responsibly while fostering customer trust.
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