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The Influence of Corporate Social Responsibility Management on the Transition to Global, Sustainable Performance: A Case Study of CSR-Certified Companies
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Author(s): Meriem Rachid (Faculty of Legal, Economic and Social Sciences - Fez, Morocco), Ahmed El Hammoumi (Multidisciplinary Faculty - Taza, Morocco)and Nabil Seghyar (Multidisciplinary Faculty - Taza, Morocco)
Copyright: 2026
Pages: 28
Source title:
Enhancing Sustainable Performance With Low-Carbon Supply Chains
Source Author(s)/Editor(s): Chafik Bensfia (Mohammed First University, Morocco), Badr Bentalha (Sidi Mohammed Ben Abdellah University, Morocco)and Lhoussaine Alla (Sidi Mohamed Ben Abdellah University, Morocco)
DOI: 10.4018/979-8-3373-3012-9.ch008
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Abstract
Given the context of managerial transformation and the growing importance of sustainable development imperatives, corporate social responsibility has become a key strategic lever in the transition to global, sustainable performance. The aim of the study is to assess the impact of CSR management on the evolution of corporate performance towards the integral dimension between economic, social and environmental aspects. To this end, a quantitative empirical study was carried out on a sample of 80 Moroccan companies involved in CSR actions with a CGEM label. Data collection was based on a structured questionnaire designed to identify the differential effect of CSR management practices on overall performance. The results show that certain CSR management practices have very significant effects in the transition from performance to globality and sustainability. These include responsible governance, consumer protection, labor relations and conditions, and community involvement, all of which strengthen management systems and organizational resilience.
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