The India against Corruption Movement

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Author(s): M. V. Rajeev Gowda (Indian Institute of Management Bangalore, India)and Purnima Prakash (Indian Institute of Management Bangalore, India)
Copyright: 2015
Pages: 18
Source title: Business Law and Ethics: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-8195-8.ch046

Keywords: Business and Organizational Research / Business Science Reference / Ethics & Law / Security & Forensics

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Abstract

Activists demanding the establishment of an anti-corruption watchdog or “Lok Pal,” launched the India Against Corruption (IAC) movement. This chapter documents how IAC's leaders made astute use of mass media and social media to draw India's urban middle classes out onto the streets to protest against corruption in government. IAC succeeded in pressurising the Indian government to involve its activists in an effort to formulate an anti-corruption bill. A section of IAC has since launched the Aam Aadmi (Common Man) party, which has met with initial electoral success.

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