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The Importance of Organizational Collaborative Strategic Actions of Independent Actors in Enhancing the Potential of Tourism Destination Management
Abstract
On the UNESCO World Heritage List, Safranbolu is an essential tourist city in Turkey and internationally. Visited by thousands of tourists from Europe, the Far East, and other regions every year, Safranbolu is an attractive cultural tourism destination with its historic mansions, fountains, inns, baths, mosques, remarkable nature, traditional handicrafts, and local cuisine. Developing a city's tourism potential depends on the cooperation and coordination of stakeholders. Strategic cooperation increases efficiency and performance. The primary purpose of this study is to understand and reveal the importance of collaborative action styles of independent actors in expanding the potential of Safranbolu tourism destinations. In the study, data was collected through the qualitative interview method. According to the data obtained, it has been observed that stakeholders' collaborative action styles and techniques in Safranbolu tourism could be more effective at the expected level. For this reason, stakeholders need to act in coordination with an ordinary mind and develop effective strategies.
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