The Importance of Happiness and Well-Being Experience in Health: The Case of Vidago Palace Thermal Spa

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Author(s): Carlos Alberto Martins (Lusíada University of Porto, Portugal)and Paula Rodrigues (Lusíada University of Porto, Portugal)
Copyright: 2021
Pages: 21
Source title: New Techniques for Brand Management in the Healthcare Sector
Source Author(s)/Editor(s): Ana Pinto Borges (European Business School and Research Group, ISAG (NIDISAG), Portugal)and Paula Rodrigues (Lusíada University of Porto, Portugal)
DOI: 10.4018/978-1-7998-3034-4.ch007

Keywords: Business & Management / Business Science Reference / Marketing

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Abstract

This research explains the importance of happiness and well-being in unique health experience and the effect on satisfaction and loyalty in consumer's health thermal spa through a qualitative methodology. The brand chosen is the Vidago Palace Thermal Spa located in the north of Portugal. The combination of different options creates some unique health experiences, which follow the major trends of happiness and well-being, and contributes to a better health and lifestyle. Those attributes built great experiences and support consumer satisfaction and loyalty in health thermal spas.

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The Importance of Happiness and Well-Being Experience in Health: The Case of Vidago Palace Thermal Spa

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