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The Importance of Entrepreneurship and Organizational Qualities in the Digital Age

The Importance of Entrepreneurship and Organizational Qualities in the Digital Age
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Author(s): Zafer Adiguzel (Sakarya University of Applied Science, Turkey & Koc University, Turkey)
Copyright: 2025
Pages: 50
Source title: Navigating Organizational Behavior in the Digital Age With AI
Source Author(s)/Editor(s): Fahri Özsungur (Mersin University, Turkey)
DOI: 10.4018/979-8-3693-8442-8.ch014

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Abstract

Considering the critical intersection of entrepreneurship, competitiveness and digital transformation in the age of Artificial Intelligence (AI), the drivers of economic growth and social progress and the transformative power of digitalization for firms become even more important. In particular, it is necessary to consider how digital entrepreneurship is reshaping industries and providing new opportunities for innovation and value creation. The theoretical framework for the adoption of AI and insights into organizational characteristics are presented, and the importance of AI in enhancing firms' competitive advantage is becoming increasingly evident.Therefore, in this chapter, AI applications in industries that demonstrate the significant impact of AI on decision-making processes and future business strategies are explained, and AI is examined as an important element in shaping the strategic direction and sustainability of companies in an increasingly competitive global market.

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