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The Implications of Artificial Intelligence in Travel, Tourism, and Hospitality

The Implications of Artificial Intelligence in Travel, Tourism, and Hospitality
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Author(s): Nitish Kumar Ojha (Amity University, Noida, India)and Mridula Mishra (Amity University, Noida, India)
Copyright: 2025
Pages: 14
Source title: Advancing Smart Tourism Through Analytics
Source Author(s)/Editor(s): Bindi Varghese (Christ University, India)and Sandhya H. (Christ University, India)
DOI: 10.4018/979-8-3693-3715-8.ch024

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Abstract

Abstract: Artificial intelligence (AI) is currently present in almost every sector of travel and appears in a wide variety of applications such as tourism and personalization. It is very important to connect with technology for tourism development. Today the country has advanced a lot in technology. In this chapter, we will review how AI has changed and is changing the tourism industry and its many processes so that one tourist comes back next time with many tourists not just once but many times. Many features like automation, contactless services, virtual experiences, and provision of real-time information are coming into the scope of tourism and gaining momentum from technologies like AI and Machine Learning. In this book chapter, we have tried to understand this holistically. In the end, it has also been highlighted whether the use of AI and other new technologies is good or bad for the tourism sector. This is giving impetus to the industries and the government is getting revenue, but it is also important to know comparatively what new problems have arisen due to this.

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