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The Impact of Digital Technologies on Indian Business and Society

The Impact of Digital Technologies on Indian Business and Society
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Author(s): Anitha Kumari (GITAM University, India)
Copyright: 2026
Pages: 18
Source title: Digital Technologies and Transformations in Public Administration, Engineering, and Sustainable Business
Source Author(s)/Editor(s): Arshi Naim (European Global Institute of Innovation and Technology, Malta), Anuj Kumar (Rushford Business School, Switzerland)and Arya Kumar (KIIT University, India)
DOI: 10.4018/979-8-3373-1534-8.ch007

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Abstract

The rapid proliferation of digital technologies has emerged as a transformative force, reshaping various facets of Indian business and society. This study examines the revolutionary changes brought about by digital technology, exploring its impact on both large-scale and small-scale industries. Digital devices have become essential in businesses, particularly in India, drastically changing employers' behaviors. The objective of the study is to examine the impacts of digital technologies on Indian businesses and society, with the goal of improving employee attitudes towards digital technology. A theoretical framework for a digital technology model is developed to reveal differences between technology challenges, influence, and support. This framework combines descriptive and quantitative data from various professionals to evaluate which organisational and technological characteristics best predict employee attitudes toward digital technology.

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