IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

The ICT Adoption in AMUL: An Easy, Innovative, Self-Sustainable Approach for Rural Regions

The ICT Adoption in AMUL: An Easy, Innovative, Self-Sustainable Approach for Rural Regions
View Sample PDF
Author(s): Pranav D. Desai (Indukaka Ipcowala Institute of Management, FMS, Charotar University of Science and Technology, Changa, India)
Copyright: 2021
Pages: 16
Source title: Rural Entrepreneurship and Innovation in the Digital Era
Source Author(s)/Editor(s): Sachithra Lokuge (RMIT University, Australia)and Darshana Sedera (Southern Cross University, Australia)
DOI: 10.4018/978-1-7998-4942-1.ch008

Purchase

View The ICT Adoption in AMUL: An Easy, Innovative, Self-Sustainable Approach for Rural Regions on the publisher's website for pricing and purchasing information.

Abstract

The adoption of information communication technologies (ICT) in rural regions of Gujarat by the Gujarat Cooperative Milk Marketing Federation Limited (GCMMFL) can be considered as an iconic practice in the dairy industry in India. It is typically assumed that the efforts associated with the investment of ICT in rural area are not as effective as expected, though in the case of Amul, it was proved otherwise. Amul is a dairy farming company that produces a variety of milk products and GCMMF takes responsibility of distributing and marketing of the products of it. Amul has been a forerunner of rural India's adoption of ICT in dairy industry. This chapter shares the success story of Amul and how they utilized ICT in the dairy industry. The application of IT enabled Amul to get better control for the accumulated milk from scattered suppliers. The Amul case is a prime example for the enabling role of the technology for innovation.

Related Content

Elena Viktorovna Burdenko, Elena Vyacheslavovna Bykasova. © 2024. 28 pages.
Meng Kui Hu, Daisy Mui Hung Kee. © 2024. 21 pages.
Biljana S. Ilic, Gordana P. Djukic. © 2024. 22 pages.
Jose Manuel Saiz-Alvarez. © 2024. 18 pages.
Isaac Okoth Randa. © 2024. 24 pages.
Dileep Baburao Baragde. © 2024. 19 pages.
Richmond Anane-Simon, Sulaiman Olusegun Atiku. © 2024. 21 pages.
Body Bottom