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The Human Factor: Why People Embrace (or Resist) Generative Artificial Intelligence
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Author(s): Vallari Chandna (School of Business, Maynooth University, Ireland), Praneet Tiwari (Trinity College Dublin, Ireland)and Kanishka Mendhekar (Cork University Business School, University College Cork, Ireland)
Copyright: 2027
Pages: 15
Source title:
Encyclopedia of Modern Artificial Intelligence
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Founding Editor-in-Chief, Information Resources Management Journal (IRMJ), USA)
DOI: 10.4018/407610
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Abstract
The rapid diffusion of Generative Artificial Intelligence (AI) necessitates an exploration of why people adopt or reject it. A truly novel technology that has many of asking questions about intelligence, sentience, and the role of human beings needs to certainly be explored from a values standpoint. In this article, the authors use Schwartz's Values Framework to explore adoption of Generative AI. Yet, when it comes to adopting Generative AI, an individual's values are a part of a whole barrage of factors that may impact adoption. Other individual-level factors that are also likely to impact the adoption of Generative AI are explored in this article including varying levels of risk propensity of individuals, the ability to accept the black box problem of AI, varying levels of concern when it comes to biases, and ethical considerations regarding the workforce.
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