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The Globalisation of the Media: Towards New Opportunities for Artistic Practice and Cultural Heterogeneity?
Abstract
This chapter explores the claim that the continuous globalisation of the media industry is leading unrelentingly towards a hegemony of global cultural homogeneity. Through a discussion of the phenomenon that is globalisation, and the theoretical background against which the cultural effects of the global media might be studied, the chapter critically examines the role of global commercial broadcasting in the creation of a so-called global culture and in the engendering of global cultural convergence. The past three decades have witnessed an explosion in the size and number of Transnational Corporations (TNCs), while advances in science and technology have revolutionised the way in which people around the world think, work, collaborate, and share information. The expansive growth in the size and number of TNCs and the rapid proliferation of the Internet and its associated technologies has led in recent times to profound changes in the global mass media industry.
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