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The Gamification Experience: UXD with a Gamification Background

The Gamification Experience: UXD with a Gamification Background
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Author(s): Cathie Marache-Francisco (Université de Lorraine & SAP, France)and Eric Brangier (Université de Lorraine, France)
Copyright: 2014
Pages: 19
Source title: Emerging Research and Trends in Interactivity and the Human-Computer Interface
Source Author(s)/Editor(s): Katherine Blashki (Noroff University College, Norway)and Pedro Isaias (Portuguese Open University, Portugal)
DOI: 10.4018/978-1-4666-4623-0.ch010

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Abstract

Through this chapter, the authors aim at describing Gamification—the use of game elements in non-ludic environments—to identify its limits and lacks as well as its assets. Indeed, it has been developed to answer a need that arouses out of the Human Computer Interaction (HCI) field evolutions, and it could be valuable in that scope. The authors propose a definition of Gamification according to several different dimensions that are part of the HCI design field. They suggest it as a first step towards a guiding design framework aimed at designers. They mention future research directions that would help in going further and enriching the framework, leading to the creation of a design model for user experience design through Gamification. The authors finally raise some ethical concerns about the meaning of Gamification itself.

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