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The G4 Initiatives: Go Green Global Gear Up Initiatives

The G4 Initiatives: Go Green Global Gear Up Initiatives
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Author(s): Sudha Bhuvaneswari Kannan (Dr. G.R Damodaran College of Science, India)
Copyright: 2017
Pages: 12
Source title: Green Marketing and Environmental Responsibility in Modern Corporations
Source Author(s)/Editor(s): Thangasamy Esakki (Nagaland University, India)
DOI: 10.4018/978-1-5225-2331-4.ch002

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Abstract

The chapter of Go Green Global Gear Up(G4) Initiatives is an attempt towards bringing an awareness on the current environment crisis of global warming and how to overcome the effects of the various factors that induces this global warming and the initiatives that different industries or sectors have adopted to fight against global warming and make the world a greener place to dwell. The chapter also highlights on the technological development initiatives that gears up the go green buzz word and what are the different supports provided by the Government and other NGO's towards this initiative.

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