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The Future Through QR Code: A Case of Its Potential on a Digital Service
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Author(s): Roberson Lopes Bolzan (FE, University of Algarve, Portugal), Paula Ventura (FCT, Cinturs, University of Algarve, Portugal)and Silvia Fernandes (FE, Cinturs, University of Algarve, Portugal)
Copyright: 2021
Pages: 12
Source title:
Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing
Source Author(s)/Editor(s): Hatem El-Gohary (College of Business and Economics, Qatar University, Qatar), David Edwards (Birmingham City University, UK)and Mohamed Slim Ben Mimoun (Qatar University, Qatar)
DOI: 10.4018/978-1-7998-7192-7.ch002
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Abstract
The choice of this work arises from the interest in the topics of innovation and technology transfer in the context of launching new services to target people. The authors sought to integrate a technology that could bring more interest to a product/service, namely with the modern growth of mobile activities and apps. Among some options considered, they chose the QR code technology. With the help of a strategic plan, they evaluate whether there is a market and propensity for its widespread use in Portugal. Then, an interactive prototype of the supporting platform is presented for its validation with users. Most participants know the QR code and consider the idea interesting and promising. They even suggested add-ons such as more video functions and a greater variety of events and resources for combining. Given the challenges of modern society, the authors recognize its eventual application to real-time requests for sharing specialized information or resources in critical activities of areas such as health and tourism. Features such as augmented reality, security, and privacy are future issues to address.
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