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The Future of Deepfakes: Emerging Trends and Potential Applications
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Author(s): T. Venkat Narayana Rao (Sreenidhi Institute of Science and Technology, India), Maithri Koppula (Sreenidhi Institute of Science and Technology, India), Goboori Harsh Vardhan (Sreenidhi Institute of Science and Technology, India), Sangers Bhavana (Sreenidhi Institute of Science and Technology, India)and Bolla Sujith Kumar (Sreenidhi Institute of Science and Technology, India)
Copyright: 2025
Pages: 24
Source title:
Deepfakes and Their Impact on Business
Source Author(s)/Editor(s): Gaurav Gupta (Amity University, Noida, India), Sailaja Bohara (Amity University, Noida, India), Raj K. Kovid (University of Petroleum and Energy Studies, India)and Kapil Pandla (PML SD Business School, India)
DOI: 10.4018/979-8-3693-6890-9.ch011
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Abstract
Deepfakes is a new generation of machine learning algorithms, which has demonstrated the possibility of creating audacious synthetic media and raised serious concerns. Firstly, we discuss the evolution of deep fake technology in terms of algorithmic development, the size of the dataset and the way the technology is trained – which has led to a generation of even more convincing fake videos or fake images. It explores the creation of deepfake tools and the emergence of deepfake platform platforms in making synthetic media more accessible and democratic. Deepfakes use including misinformation, identity theft, and privacy infringements and efforts to contain regulation violations given the fluidity of this digital world are also discussed. This study focus on the technology of deepfakes can be applied including both entertainment and advertising and also education and medicine. This chapter offers a general insight into deepfakes, future developments, and trends in deepfake usage, as well as precautionary measures for the future.
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