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The Future of AI in Modern Business

The Future of AI in Modern Business
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Author(s): Bhavna Taneja (Amity University, Ranchi, India)and Pooja Shukla (Amity University, Ranchi, India)
Copyright: 2025
Pages: 22
Source title: Transforming Business Through Digital Sustainability Models
Source Author(s)/Editor(s): Afshan Younas (Arab Open University, Oman)and Aza Azlina Md. Kassim (Management and Science University, Malaysia)
DOI: 10.4018/979-8-3373-0608-7.ch011

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Abstract

AI isn't just a concept of the sci-fi depth or a tool of the scientific forefront anymore, it has become a field of business ecosystem. AI is leading a transformation like never before from optimizing back-end processes to new age and market changing consumer engagement. Companies are realizing that AI unlocks a new way to work: one with more productivity, optimization, and innovation. The use of AI comes with challenges that deserve addressing, mainly ethics, workforce adjustment, and regulation. In this chapter the authors explore the transformation of AI in business, what lays ahead, why it matters, how to mitigate the challenges of AI, and how to architect for its transformative power— for building a sustainable platform of AI in an organization. The authors have taken three Case studies to illustrate the potential that exists with AI as well as the danger associated within various industries.

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