The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
The Evolution of Consumer Behavior and the Role of Artificial Intelligence in Shaping It: AI in Marketing
|
|
Author(s): Asheetu Bhatia Sarin (VIPS, Guru Gobind Singh Indraprastha University, India)
Copyright: 2025
Pages: 20
Source title:
Decoding Consumer Behavior Using the Insight Equation and AI Marketing
Source Author(s)/Editor(s): Arjun J Nair (St. Lawrence College, Canada), Sridhar Manohar (Chitkara Business School, Chitkara University, Punjab, India), Amit Mittal (Chitkara Business School, Chitkara University, Punjab, India)and Nitin Patwa (SP Jain School of Global Management, UAE)
DOI: 10.4018/979-8-3693-8588-3.ch002
Purchase
|
Abstract
This chapter explores the evolution of consumer behavior from historical perspectives to the present day, with a particular focus on the transformative role of artificial intelligence (AI) in shaping consumer decisions. The chapter examines how AI technologies such as machine learning, predictive analytics, and personalized marketing have revolutionized the way businesses understand and influence consumer behavior. The chapter illustrates the profound impact of AI on consumer decision-making processes, from enhancing information searches to streamlining purchases and fostering post-purchase engagement. Additionally, the research addresses ethical considerations related to privacy, manipulation, and bias in AI-driven marketing strategies. The findings suggest that AI not only enhances the precision and effectiveness of marketing efforts but also fundamentally alters the consumer-brand relationship, presenting both opportunities and challenges. The chapter concludes with a discussion on the future trajectory of AI in marketing and its potential long-term effects on consumer behavior.
Related Content
|
Usharani Bhimavarapu.
© 2026.
30 pages.
|
|
Jasvir Kaur.
© 2026.
24 pages.
|
|
Nida Fatimah, K. Jayashree.
© 2026.
30 pages.
|
|
Kirti Rani, Simranjit Kaur.
© 2026.
24 pages.
|
|
Usharani Bhimavarapu.
© 2026.
26 pages.
|
|
Piali Haldar, Dev Kumar Mandal, Utkarsh Gupta.
© 2026.
32 pages.
|
|
Rachit Agarwal, Tanya Kumar, Shraddha Rawat, Harpreet Kaur.
© 2026.
28 pages.
|
|
|