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The Embedded Librarian: Do More With less
Abstract
Toward the end of the 1990s libraries were the only single source and place for credible and authentic information on any given subject. The wider adoption of the Internet from the mid 1990s onwards and an increasing population using smart phones to search for information, signaled a shift in the way information is accessed and used by end-users. In a wave of rapid changes in information technology and empowered end-users, libraries all over the world experience looser relationships with their user base, creating a widening gap between its information service and supply function and the demand for information required by users. Clients, empowered by smart technologies, are capable to self-serve their information needs and bypass the services of a corporate or institutional library. In response to this shift, libraries began re-calibrating their business model from spaces filled with shelves to cultural open spaces and e-resources. This model worked initially well for libraries but the technology changes, in particular dedicated or smart applications, put libraries again on the forefront of change. The changed environment forces libraries to be more innovative and deliver more advanced services attuned to information needs of clients.
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