The Effective Use of Digital Technology by SMEs

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Author(s): Antonios Georgios Zairis (Neapolis University, Cyprus)
Copyright: 2021
Pages: 12
Source title: Research Anthology on Small Business Strategies for Success and Survival
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-9155-0.ch027

Keywords: Business & Management / Business & Organizational Research / Business Science Reference / Small and Medium Enterprises

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Abstract

Most researches emphasize the importance of small and medium-sized enterprises (SMEs) as main contributors to economic growth and their role in the global economy. The purpose of this study is to provide information on the implementation of digital technology in SMEs and the challenges they face. It seems that the evolution of internet technology and communication platforms has been largely adopted in the corporate environment and constitutes an important component of competitive advantage for large corporations. But the same does not exactly apply for SMEs as they come up against numerous issues. The chapter also focuses on the digital state of Greek SMEs and attempts to identify the main problems and opportunities for promoting their development through digital technology, as they appear to be weak in this field especially when comparing to the majority of European countries. These findings enrich the literature on Greek SMEs and their future capabilities.

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