The Effect of Environmentally Sustainable Practices on the Financial Performance of MSMEs in the Digital Age

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Author(s): Rashi Malpani (Sarala Birla University, India)and Vidya Jha (Sarala Birla University, India)
Copyright: 2025
Pages: 24
Source title: Fostering Economic Diversification and Sustainable Business Through Digital Intelligence
Source Author(s)/Editor(s): Purvi Pujari (D.Y. Patil University, India), Shad Ahmad Khan (University of Buraimi, Oman), Anuj Kumar (Rushford Business School, Switzerland)and Arshi Naim (European Global Institute of Innovation and Technology, Malta)
DOI: 10.4018/979-8-3693-8492-3.ch018

Keywords: Business & Management / Business Intelligence / Business Science Reference / Sustainable Business Practices

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Abstract

This study investigates the impact of Environmental Corporate Social Responsibility (EnvCSR) on the financial performance of Micro, Small, and Medium Enterprises (MSMEs), focusing on the mediating roles of organizational reputation and employee satisfaction. Using descriptive analysis, Pearson's correlation, hierarchical linear regression, and Sobel's Test, it explores how these factors influence financial outcomes. The findings reveal that EnvCSR significantly enhances financial performance, with reputation and employee satisfaction serving as key mediators. The study provides actionable insights for MSMEs to strategically implement CSR initiatives, prioritize impactful practices, and cultivate a culture of environmental responsibility.

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The Effect of Environmentally Sustainable Practices on the Financial Performance of MSMEs in the Digital Age

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